.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech startups, once accustomed to getting billions in equity capital yearly, have actually increased almost $360 thousand so far this year, putting it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That downturn results from market saturation, elevated regulatory tensions, and economic uncertainties.ADWEEK spoke with 5 VCs that continue to acquire adtech firms, in spite of these difficulties, concerning what they are actually searching for and what they prevent. Probably unsurprisingly, these financiers are targeting opportunities in privacy-focused modern technologies and industry-specific locations like linked TV.